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PL-01 · Insurance · Enterprise

Self-service insurance platform

A modern self-service sales platform bridged to decades-old core systems via a custom middleware layer.

Self-service insurance platform

We partnered with the internal IT and architecture teams of a leading global insurance provider to support their digital transformation journey. The project aimed to modernise customer engagement by launching a self-service online sales platform for insurance products — bridging decades-old legacy infrastructure with a modern, user-friendly web experience.

Our role focused on designing and delivering a scalable frontend architecture, alongside a middleware integration layer that connected new digital interfaces to existing core systems. The solution allowed the insurer to offer real-time policy browsing, quoting, and purchasing capabilities online — helping drive customer acquisition and reduce dependency on traditional in-branch processes.

Contribution

  • Architected and developed the frontend interface with a responsive, customer-centric design.
  • Designed and implemented a middleware layer that interfaced with legacy APIs and data sources.
  • Facilitated cross-functional collaboration between internal IT, enterprise architects, and external vendors.
  • Addressed performance, security, and compliance considerations throughout development.
  • Supported testing and deployment across multiple staging environments for a phased rollout.

Outcome

  • Enabled online quoting and purchasing of insurance products through a self-service portal.
  • Strengthened the client's digital sales channel and improved time-to-market for new offerings.
  • Increased customer convenience while reducing the load on traditional support and sales channels.
  • Positioned the organisation for future digital initiatives with a reusable integration framework.

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